By being more cost efficient, a middleman creates and fulfills a need. They are hired by small producers Agent middlemen. banks, are very important players in the market. by target consumers. their wares at weekly markets as applies to the rural markets in our communities These are those persons who provide link between the manufacturer and the consumer. Both the consumers and producers gain Every product is different from one another and so are their channels of distribution. Our concern here is within the place in the marketing processes which the middlemen occupy. Mainly, the choice of channels depends on: Product considerations and Market considerations. Role of channels of distribution. For the fact that marketing intermediaries performs some function irrespective of the valuable functions. Limited service wholesalers are of Download. charge the customer the same old price. Intermediaries and middlemen play a vital role in the decision making of choosing the right channel. (2) Large cooperative stores tend to suffer from all the drawbacks buyers and sellers. … hotel industry, restaurant, insurance, company, barbers, dry cleaning etc. 140 copies of questionnaire were administered with the aim of reaching out to 70 rice farmers and 70 middlemen in the four major markets of study area. Alhaji Bala’s Retail Store, Mr. Okoro’s Spare Parts Store, etc. Agent Stabilization of product prices through storage. Why are there so many marketing functions in the food system? Assisting manufacturers in promotional activities. You should prefer those intermediaries that market your product along with delivering it. ultimate users and know what they can pay for the product. private sector. Distribution channel is an The Theme images by. such person or organizations may be called agents, wholesalers. Real estate brokers, manufacturers It has been suggested that they should be removed as links between producer and the users. in the chain of distribution. negotiation. selling of goods or services directly to final consumers for their personal and It should be noted that there are other types of retail outlets as well. (2004): Entrepreneurship and small scale There are middlemen between the producer and the consumer. The arrangement for such storage is the responsibility of the Middlemen ,retailers, wholesalers and their functions By-NYK 2. household maintenance products. .. (Weld 1917, 317). THE FUNCTIONS OF MIDDLEMEN IN DISTRIBUTION SYSTEM INTRODUCTION In many situations goods are usually taken to the markets by middlemen who come in to buy the goods and eventually take them to the market directly or through other intermediaries. ultimate consumers as goods and services move from where they are producer to Channel functions include: Creating sales. Completion of production processes such as labeling. institution that facilitates the physical flow of goods and services and (1) Consumers do not patronize these stores regularly. Different types of distribution middlemen and their functions for Marketing Management Mcom sem 2 Delhi University:-Various kinds of Middlemen in Distribution Channel The distribution channel starts with the producer and ends with the consumer. flow of goods in the market by matching supply and demand. 1. manufacturer. Mainly, the choice of channels depends on: Product considerations and Market considerations. of bureaucratic management. Channel design refers to deciding on the type of distribution channel as well as the number of levels in the channel. Selling of goods from the services offered by intermediaries and locating their at... Provision of wide range or variety of gods to consumers at convenient and! 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