Helping real people solve real problems. Die Blue-Ocean-Strategie in Theorie und Praxis. Instead of viciously competing with other companies, organizations should find a way to work in a marketplace that is free of competitors. It aims to make the competition irrelevant by reconstructing industry boundaries. This expanded edition includes: • A new preface by the authors: Help! Ergebnisse. The fundamental premise is that most companies fight competitors head-to-head in the same space, chasing the same customers with very similar products, creating a bloody-red ocean in their feeding frenzy. BOS is all about minimizing risks due to competition threat and maximizing opportunities by exploring new boundaries. Quick Review of Blue Ocean Strategy "Blue Ocean Strategy is the most successful book on business master-planning." This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. This expanded edition includes: A new preface by the authors: Help! Blue Ocean Strategy is a concept that has been pioneered by INSEAD Professors, W. Chan Kim, and Renee Mauborgne. Buch kaufen / Amazon.de > Quicklinks. In Blue Ocean Strategy, red ocean is a metaphor for the known market space encompassing all the industries in existence today. Eine schöne bildhafte Vorstellung, doch hält die Strategie was sie hier verspricht? Canada is a coastal nation. Blue oceans offer firms areas of uncontested competition easing their … Blue-Ocean-Strategie . Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. Die schöne Vision der Blue Ocean Strategy: Was wäre, wenn sich alle anderen Wettbewerber in dem roten Ozean tummeln und gegenseitig bekriegen, während das eigene Unternehmen allein im blauen Ozean unterwegs ist? Blue ocean strategy doesn’t aim to out-perform the competition. Blue Ocean Strategy Competing in overcrowded industries is no way to sustain high performance. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." WHAT IS THE BLUE OCEAN STRATEGY The term blue ocean was coined by two professors W.Chan Kim and Renee Mauborgne in their book titled 'Blue Ocean Strategy: How to Create Uncontested Market Space and the … A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created.. At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant. Continuing implies your consent. • Effective blue ocean strategy should be about risk minimization and not risk taking. Blue Ocean Strategy – ein Strategietool für die Praxis? In this article, we will look at 1) what is a blue ocean strategy? Die Blue-Ocean-Strategie ist grundsätzlich ein einfaches Werkzeug, dessen Anwendung jedoch einer gut vorbereiteten und angeleiteten Transformation bedarf. Over 7 million people live along our shorelines. The Strategy Canvas • The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. Die wichtigsten Themen unserer Website: Startseite → Unsere Leistungen für Sie → Die Methode → Wir stellen uns vor → Unsere Referenzen → Kontakt. Und angeleiteten Transformation bedarf full Cookie Policy blue Ocean Strategy can be applied sectors... “ blue Ocean Shift have collectively sold nearly 4.5 million copies worldwide limited to one... 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