SWATCH x colette Mon Amour - Watch Blue. Virgil Abloh in “COLETTE MON AMOUR” documentary. The Woman Who Kept Fashion Week Running On Time. ELLE participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. “Sarah is an integral part of the initiative, which we are very thankful for. At first, she says “people were scared to come in because they thought it would be too luxury.” But soon enough, the crowds found them. But if the store now belongs to the past, the story of its final months has been revived through Colette Mon Amour, a heartfelt documentary directed by Hugues Lawson-Body that will be screened for five nights in Paris to coincide with Fashion Week. French concept store Colette sent shockwaves through the industry when founders Colette Roussaux and Sarah Andelman surprised everyone with the news that it would be closing in its 20th year of business. EMAIL. SHARE. Looking at it now, the Colette phenomenon feels both deliriously ahead of its time, for all the reasons mentioned above, and wonderfully old-school, evoking the temporarily lost joys of being in a space with other people and feeding off their energy and excitement about fashion. Genres: Documentary, Fashion. Close. And because a Colette experience would not be complete without some collectible merch, a Colette Mon Amour pop-up shop has taken over the Maison Kitsuné Tuileries boutique located barely 200 steps from the legendary address of 213 rue Saint Honoré. 1. “When I heard about the closing, I was in disbelief,” says Pharrell Williams. “Maybe Colette is still here and bigger than before. Colette is dead, long live colette. And now we can live in that larger space.”, Which begs the question of whether Fischer plans to keep up the Colette Mon Amour brand even after the screenings have played out (Highsnobiety has signed a distribution agreement with MK2 and is currently selecting streaming platforms and additional cinemas). Directed by Hugues Lawson-Body, the documentary delves into the history of Colette and captures its final days, … The good news: colette is making a temporary comeback during fashion week with a documentary dedicated to the story of this temple of fashion and a gift shop open inside the boutique of Kitsuné. “I remember, one day, seeing a guy with a parrot on his shoulder. Hab, who originally took his photos on the sly (for many years, Colette had a no-photo policy), says he wasn’t sure where all the images would end up (here’s one idea: a proper book) but that he was drawn back to Colette over and over again because the store always had something—or someone—new to behold. COLETTE MON AMOUR will be available to watch at home on-demand from December 20. A blue tear streams down West’s cheek; lightning bolts shoot from Andelman’s eyes; Balenciaga-esque sunglasses land on Roussaux’s face. Despite fashion’s fondness for reboot culture, she has no plans to reboot Colette, in any form, she tells me. It’s universal; it’s a community larger than the original four walls of the physical space. “Colette has been a source of inspiration to all of us,” said Hugues. I think that is why ultimately everybody is so excited to get a piece of it back through the documentary and the associated activations.”, Yesterday, as the store prepared to open, a line formed down the street in a way that was reminiscent of so many mornings throughout Colette’s 20-year run. Brand ; we were not a brand ; we were a place question mark to the... But never fear, fellow Francophiles – we ’ ve resurrected it this season in our own. 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